The Rise of Grimace: From Mascot to Milkshake Icon

McDonald's mascot Grimace has become an LGBTQ+ icon after being resurrected for a new campaign during Pride month. The fast food chain's first purple milkshake was presented in early June for the purple character's 52nd birthday and then appeared on the menu on June 12. Customers can also get a birthday meal which includes a 10-piece nuggets or a Big Mac with fries to go along with the purple milkshake. Grimace has taken over McDonald's social media accounts and has been posting selfies and messages. Social media users have been wondering if the new campaign has anything to do with June being Pride Month.