Starbucks' Bearista Cup Sparks Viral Frenzy and Brawls
TL;DR Summary
Starbucks' limited-edition $30 glass bear cup sold out within hours, causing chaos, fights, and a resale frenzy, highlighting the company's shift towards hype-driven marketing and the challenges of balancing exclusivity with customer satisfaction amid its efforts to rebuild reliability under CEO Brian Niccol.
- Starbucks’ Bearista cup launch turned into a viral scramble qz.com
- Starbucks Announces More Holiday Merch Amid Bearista Cup Craze E! News
- The holiday item causing grisly competition in California and beyond SFGATE
- The Bear Cup That’s Causing Brawls at Starbucks - WSJ The Wall Street Journal
- Starbucks Speaks Out Following Frenzy of Bearista Cold Cups, Apologizes ‘for the Disappointment’ Among Fans People.com
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