Rivian’s R2 push targets sub-$50k EV appeal as stock wobbles

Rivian unveiled the R2 platform with four trims and pricing aimed to broaden affordability: base around $45,000, long‑range about $48,500, Premium about $54,000, and Performance about $58,000. Deliveries begin in 2026 for the higher trims and 2027 for the Standard models. The move comes amid EV-market headwinds from the loss of a $7,500 tax credit and tariff costs. Analysts project 2026 volumes near 65,000, with long‑term demand potentially exceeding 200,000 vehicles annually; several analysts are cautiously optimistic. Rivian stock fell about 8% after the reveal, though some investors see upside if R2 gains traction against broader market challenges.