Pepsi's Logo Gets a Refresh After 15 Years.

Pepsi has unveiled a new logo that aligns with what people already think of when they think about the brand. The redesign was prompted by the fact that people would often try to put the word "Pepsi" inside the logo mark, despite the word mark and logo being separate for the past 14 years. The lesson here is that there is a difference between the way a company thinks about its brand and the way its customers think about it. A logo is just a visual cue to remind customers of their experiences with a product and create familiarity.