Pepsi's Bold New Logo Taps into Gen Z Nostalgia.

Pepsi has unveiled a new logo that closely resembles its '90s design, tapping into the rising popularity of the era among Gen Zers. The redesign goes against the recent trend of minimalist logos with little-to-no identity. The new emblem features a more standard striped pattern with the wording placed inside, and is expected to roll out in North America this fall before being offered around the world in 2024. The return to the '90s emblem also goes against the trend of modernizing logos with simplified designs.