Jell-O's Refreshed Image Appeals to Younger Generation with a 'Jiggly Goodness'

Jell-O is undergoing a makeover with a new logo and packaging, its first in a decade, as owner Kraft Heinz aims to revitalize the brand. The redesigned packaging features a bigger logo, more colorful design, and a stronger emphasis on its "zero sugar" appeal. The new look aims to appeal to younger consumers and create a more contemporary image. Jell-O's sales have been declining, and the brand hopes that the refresh will attract new customers, although it remains to be seen if it will translate into increased sales.