"Bud Light's Sales Plummet Amid Transgender Influencer Boycott"

Anheuser-Busch Inbev, the world's largest brewer, reported a 10.5% drop in U.S. revenue in Q2, primarily due to a decline in Bud Light sales. The decline was attributed to a conservative backlash following a campaign with transgender influencer Dylan Mulvaney. Bud Light lost its position as America's best-selling beer after more than two decades, slipping into second place behind Modelo Especial. The company faced criticism and calls for a boycott, while Mulvaney's supporters criticized the brand for not providing enough support. However, overall revenue for the company rose 7.2% in Q2, driven by global brands such as Stella Artois and Corona.