AI and Personalized Pricing in the Travel Industry: Trends and Controversies

1 min read
Source: The Washington Post
AI and Personalized Pricing in the Travel Industry: Trends and Controversies
Photo: The Washington Post
TL;DR Summary

The travel industry is increasingly adopting AI for dynamic pricing and service enhancements, raising concerns about transparency, privacy, and fairness among consumers and regulators, as airlines like Delta, Marriott, and Hertz implement AI-driven systems for ticket pricing, upgrades, and damage assessments.

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