"Adidas CEO's Unconventional Move: Sharing His Number with 60,000 Employees"

Adidas CEO Bjørn Gulden gave out his personal phone number to all 60,000 employees to boost morale after the Kanye West crisis, receiving around 200 messages a week with suggestions for changes. This move helped improve staff motivation and contributed to Adidas' impressive turnaround, with the company on track to return to profitability this year. Gulden's approach contrasts with competitors like Nike, which has seen a drop in shares and announced job cuts, and aligns with the philosophy of other CEOs, such as Nespresso's Anna Lundstrom, who emphasize the importance of being easily contactable by their staff.