Fisker Shifts Gears with Hybrid Sales Strategy and Dealer Partnerships
TL;DR Summary
Fisker, an electric vehicle startup, is significantly underperforming against its internal sales targets and CEO Henrik Fisker's public goal of delivering 300 EVs per day. Internal documents reveal that the company often sold only one to two dozen Ocean SUVs daily in North America, prompting a shift in strategy to partner with dealerships instead of relying solely on direct sales. Despite initial claims of strong demand, Fisker has had to cut production forecasts and has only delivered about 4,700 of the 10,142 Oceans built by Magna in 2023, citing software issues and supplier troubles as contributing factors to the slow rollout.
- EV startup Fisker struggling to meet internal sales goals, documents show TechCrunch
- EV Startup Fisker Ditches Tesla-Style Direct Sales Model - WSJ The Wall Street Journal
- Fisker’s Surprise Dealership Decision. EV Makers Are Morphing Into Something Familiar. Barron's
- Fisker Ditches Direct Sales In Favor Of No-Haggle Dealer Partnerships In The U.S. Jalopnik
- Fisker pivots to hybrid strategy of direct sales plus dealer partners offering 'no haggle pricing' Electrek.co
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