Fisker Shifts Gears with Hybrid Sales Strategy and Dealer Partnerships
Fisker, an electric vehicle startup, is significantly underperforming against its internal sales targets and CEO Henrik Fisker's public goal of delivering 300 EVs per day. Internal documents reveal that the company often sold only one to two dozen Ocean SUVs daily in North America, prompting a shift in strategy to partner with dealerships instead of relying solely on direct sales. Despite initial claims of strong demand, Fisker has had to cut production forecasts and has only delivered about 4,700 of the 10,142 Oceans built by Magna in 2023, citing software issues and supplier troubles as contributing factors to the slow rollout.