"Global Retailers Navigate Price Hikes Amid Houthi Red Sea Attacks"

European and U.S. retailers are implementing strategies such as carrying more stock, switching to local suppliers, and reducing dependence on China to build more resilient supply chains amidst disruptions in the Red Sea. With limited financial flexibility, retailers are wary of hiking prices and are absorbing higher transport costs. Some are using sea-air freight and limiting discounting to protect inventory, while others are considering "nearshoring" to source closer to their markets. However, the focus remains on cost management and maintaining profitability in the face of supply chain challenges.