"Paramount Global's Path to Profit: Navigating Ad Decline and Streaming Losses"

1 min read
Source: Deadline
"Paramount Global's Path to Profit: Navigating Ad Decline and Streaming Losses"
Photo: Deadline
TL;DR Summary

Paramount Global's Q4 earnings slightly surpassed Wall Street expectations, but a 6% decline in revenue was attributed to a 15% drop in linear TV advertising. The company projects its domestic streaming business to become profitable by 2025, with Paramount+ showing a 69% revenue increase and 67.5 million subscribers. Paramount Pictures struggled in the fourth quarter, with a 31% revenue decline primarily due to lower licensing revenue. Amid talks of potential acquisitions, Paramount's shares fell almost 2% and are down more than 20% in 2024, prompting CEO Bob Bakish to emphasize the company's focus on profitable growth and scaling streaming.

Share this article

Reading Insights

Total Reads

0

Unique Readers

1

Time Saved

2 min

vs 3 min read

Condensed

79%

47499 words

Want the full story? Read the original article

Read on Deadline