"GM's Electric Cadillac Escalade: A Game-Changer in EV Strategy and Profitability"

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Source: CNBC
"GM's Electric Cadillac Escalade: A Game-Changer in EV Strategy and Profitability"
Photo: CNBC
TL;DR Summary

General Motors is set to reveal an all-electric version of the Cadillac Escalade, testing the luxury SUV's prestige and GM's strategy to turn its most lucrative vehicles into profitable EVs. The electric Escalade, known as the Escalade IQ, will be an important proof point for investors as GM aims to achieve profitability comparable to gas-powered models by mid-decade and annual EV revenue of $90 billion by 2030. The Escalade IQ is expected to replace the current gas- and diesel-powered models and will be priced toward the upper end of the current range, which starts from about $81,000. Cadillac plans to exclusively sell all-electric vehicles by 2030, making it GM's luxury EV brand.

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