"Genesis: The Rising Star in the U.S. Luxury Vehicle Market"

Hyundai's Genesis luxury brand has defied skepticism to become a dark horse in the U.S. luxury vehicle market, surpassing Infiniti in annual sales and focusing on unique styling, comfort, and quality. Executives expect continued double-digit growth over the next five years, with plans to maintain restricted pace to retain vehicle values. The brand faces the challenge of growing awareness but aims to expand its lineup with performance models and a potential three-row SUV, while also benefiting from a new local manufacturing plant in Georgia.