Why Simple, Timeless Watches Are Winning in 2026

Tariffs aren’t the main issue anymore; 2025 closed strongly and Rostovsky expects a resilient 2026. The market is shifting toward classic, simple, well-finished watches and neo-vintage designs, with independents driving innovation (now including Daniel Roth). Currency shifts are lifting US prices and eroding pricing parity, but collectors remain active and local buying grows, signaling continued demand for understated luxury.