"Electric Ford Maverick Rival: Toyota's EPU Truck Takes Center Stage at Japan Mobility Show"

Toyota has unveiled its electric pickup truck concept, the EPU, at the Japan Mobility Show. The midsize electric truck, which is similar in size to Ford's Maverick, features a rugged design and innovative cargo space options. While it could potentially rival the Maverick in the North American market, there are doubts about whether the EPU will actually be produced and brought to market. Toyota has been teasing electric concepts for years without much progress, and it is more likely that Ford or other competitors will introduce their own electric pickups before the EPU becomes available. However, Toyota's North American leadership is pushing for the model's approval, despite challenges such as cost.