2023 Toyota Prius Prime: The Best of Both Worlds.

The new Toyota Prius Prime has made significant improvements in horsepower, range, handling, and styling, making it a compelling alternative for EV buyers. While the architecture remains the same, the battery is bigger, and the motor is more powerful, resulting in an overall much better car. Toyota's approach to plug-in hybrids makes sense in a resource-limited world, where battery manufacturing and production of battery resources are limited. The company expects to sell about 50,000 Prius cars this year, with about 15,000 of them being the plug-in Prime.