"Ford Adjusts 2024 F-150 Lightning Pricing, Shuffles Trim Options"

Ford has announced price adjustments for its 2024 F-150 Lightning lineup, with increases ranging from $2,000 to $10,000 for some models and decreases of $5,000 to $10,000 for premium models. The changes are part of a strategy to streamline offerings and improve quality by eliminating two trim levels. The XLT and Flash models are expected to be the most popular, while the Platinum models will not qualify for the federal tax credit. Dealers have accepted the price changes as a normal part of the business, noting that most of Ford's EV portfolio still qualifies for federal incentives. The price adjustments reflect Ford's broader strategy to cater to a growing market of EV consumers, including those who may not have initially considered an electric vehicle.