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Pricechange

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automotive-business2 years ago•2 min saved

Ford Revises F-150 Lightning EV Pricing Amidst Trim Changes and Market Competition

Ford has adjusted the pricing for its 2024 F-150 Lightning electric pickup range, with increases of up to $10,000 for the more affordable trims and decreases of up to $7,000 for the premium Platinum models. The changes come as the company experiences a slowdown in EV sales and follows a decision to cut production of the F-150 Lightning. The pricing strategy aims to optimize sales growth and profitability, as well as customer access to tax benefits, although the two Platinum models do not qualify for the federal tax credit. This move is part of Ford's broader strategy to adjust to the current demand for EVs, which has also led to a pause in plans for a new battery factory in Kentucky.

via The Verge|

##autoindustry #automotive-business

automotive-business2 years ago•3 min saved

"Ford Adjusts 2024 F-150 Lightning Pricing, Shuffles Trim Options"

Ford has announced price adjustments for its 2024 F-150 Lightning lineup, with increases ranging from $2,000 to $10,000 for some models and decreases of $5,000 to $10,000 for premium models. The changes are part of a strategy to streamline offerings and improve quality by eliminating two trim levels. The XLT and Flash models are expected to be the most popular, while the Platinum models will not qualify for the federal tax credit. Dealers have accepted the price changes as a normal part of the business, noting that most of Ford's EV portfolio still qualifies for federal incentives. The price adjustments reflect Ford's broader strategy to cater to a growing market of EV consumers, including those who may not have initially considered an electric vehicle.

via Detroit Free Press|

##automotive-business #automotiveindustry