The Role of AI in Combating Counterfeit Products

Counterfeit products worth $2 trillion are sold annually, posing risks to consumers. Amazon and companies like Entrupy are using artificial intelligence (AI) and machine learning to detect and combat counterfeits. AI tools are used to scan listings, compare logos and trademarks, and flag potentially fake products. Counterfeit goods are increasingly being sold online, making it challenging for authorities to keep up. U.S. Customs and Border Protection is adopting new technologies, including AI-powered X-ray machines, to target smaller packages. While AI has great potential in combating counterfeits, it is unlikely to completely eliminate the problem.