Trade Desk Rallies on OpenAI Ads Talks for ChatGPT

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Source: Barron's
Trade Desk Rallies on OpenAI Ads Talks for ChatGPT
Photo: Barron's
TL;DR Summary

Trade Desk stock jumped roughly 18–20% after reports that OpenAI has discussed selling ads on ChatGPT, with OpenAI planning to test ads in ChatGPT in the U.S. on its Free and Go tiers to broaden access to features. The move comes as Trade Desk, which has faced slower revenue growth and fierce competition, sees a rare market rally; however, analysts warn the gains could be temporary if ChatGPT ultimately develops its own ad-tech capabilities.

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