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"Starbucks Pioneers Reusable Cup Initiative for Drive-Thru and Mobile Orders Starting 2024"
Starbucks is implementing a new policy that allows customers to use their own cups for drive-thru and mobile orders, aiming to cut down on cup waste. This initiative, starting Wednesday at participating stores in the U.S. and Canada, is part of Starbucks' goal to reduce waste by 50% by 2030. Customers using personal cups will receive a 10 cent discount and 25 bonus reward stars in the U.S. The process involves customers indicating they have a personal cup when ordering and handing it to baristas at the pickup window or inside the cafe. This follows a successful pilot program in Colorado and is in line with Starbucks' vision for a future where every drink is served in a reusable cup.