Peloton expands app membership options with rebrand.
Peloton is rebranding itself with new membership tiers, including a free version, to expand its reach and offer more people access to its instructors and content. The company now has five membership tiers, including three new levels, and is offering many of its classes for free. The Peloton app is being enhanced with three new tiers of memberships offering access to exercises on the go. The company is also introducing Peloton Gym, which offers users written-out workouts with videos showing how to perform the exercises.