Dictionary.com Names 'Demure' as 2024 Word of the Year
Dictionary.com has named "demure" as its 2024 word of the year, following a significant rise in usage attributed to TikToker Jools Lebron's viral satirical videos. The word, traditionally describing reserved behavior, gained popularity as a descriptor for appearance and conduct in public, with celebrities like Kim Kardashian and Jennifer Lopez adopting the trend. Lebron's videos have not only popularized the term but also supported her personal journey, highlighting the impact of social media on language and culture.