Tag

Wilma

All articles tagged with #wilma

Southwest Ditches Open Seating for a Profit-Driven, Group-Based Boarding
business1 month ago

Southwest Ditches Open Seating for a Profit-Driven, Group-Based Boarding

Southwest Airlines is moving away from its open seating model to assigned seating loaded by groups using the Window-Middle-Aisle (WILMA) method, backed by a multi-tier boarding scheme that rewards priority boarding, extra legroom, and other perks for frequent fliers and credit-card holders. The change aims to lift profits—Intel says extra legroom could add about $1.5 billion annually—yet experts warn the added perks may slow boarding and complicate operations, reflecting a broader industry push toward revenue optimization over pure efficiency.

Optimizing Airplane Boarding: Delta CEO Weighs in on United's Process Change
aviation2 years ago

Optimizing Airplane Boarding: Delta CEO Weighs in on United's Process Change

Delta Air Lines CEO Ed Bastian stated that the carrier is not planning to adopt United Airlines' new boarding method, which aims to reduce departure time, as Delta has found that simply boarding people and getting them moving through the plane is the fastest approach. However, Bastian mentioned that if United's method proves to be more efficient, Delta would consider implementing it. United's new boarding plan, called WILMA (window-middle-aisle), is expected to save up to two minutes per flight and has been implemented on all domestic and some international flights.

Delta CEO Comments on United's Boarding Process Change
aviation2 years ago

Delta CEO Comments on United's Boarding Process Change

Delta Air Lines CEO Ed Bastian stated that the carrier is not planning to adopt United Airlines' new boarding method, which aims to reduce departure time, as Delta has found that simply boarding people and getting them moving through the plane is the fastest approach. However, Bastian mentioned that if United's method proves to be more efficient, Delta would consider implementing it. United's new boarding plan, called WILMA (window-middle-aisle), is expected to save up to two minutes per flight and has been implemented on all domestic and some international flights.