William "Bill" Post, credited with a key role in inventing Pop-Tarts, passed away at 96. Described as humble, he considered the creation a team effort. Post's career included working at Hekman Biscuit Company, later known as The Keebler Company, and consulting for Kellogg's after retirement. Survived by children, grandchildren, and great-grandchildren, he leaves behind a legacy tied to the iconic breakfast treat.
William Post, a businessman credited with helping invent Pop-Tarts, a classic American snack, died at 96. He led the bakery plant that developed the first Pop-Tarts for Kellogg’s in 1964, and the snack quickly became popular in the United States. Today, billions of Pop-Tarts are sold each year, and they have become an American institution with more than 30 flavors.
William "Bill" Post, the military veteran who invented Pop-Tarts, has passed away at the age of 96. Post, who served in the U.S. military in the Pacific post-World War II, later worked at Hekman Biscuits, which would become Keebler. He collaborated with Kellogg to create the iconic toaster pastry, and the first Pop-Tarts hit the market in 1964. Despite being credited as the inventor, Post always viewed it as a team effort. He worked for 41 years at Keebler and later as a consultant to Kellogg. Post, who was married for 72 years, is remembered as a humble man of God with a servant's heart.
