"Inventor of Pop-Tarts, William Post, Passes Away at 96"
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William "Bill" Post, the military veteran who invented Pop-Tarts, has passed away at the age of 96. Post, who served in the U.S. military in the Pacific post-World War II, later worked at Hekman Biscuits, which would become Keebler. He collaborated with Kellogg to create the iconic toaster pastry, and the first Pop-Tarts hit the market in 1964. Despite being credited as the inventor, Post always viewed it as a team effort. He worked for 41 years at Keebler and later as a consultant to Kellogg. Post, who was married for 72 years, is remembered as a humble man of God with a servant's heart.
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