"Pop-Tarts Co-Creator William Post Dies at 96"
William Post, a businessman credited with helping invent Pop-Tarts, a classic American snack, died at 96. He led the bakery plant that developed the first Pop-Tarts for Kellogg’s in 1964, and the snack quickly became popular in the United States. Today, billions of Pop-Tarts are sold each year, and they have become an American institution with more than 30 flavors.