"Key Brain Region Identified for Altruistic Behavior"
Researchers from the University of Birmingham and the University of Oxford have identified the ventromedial prefrontal cortex (vmPFC) as crucial for prosocial behaviors, such as helping others. The study, involving patients with brain damage, revealed that damage to the vmPFC significantly reduces the willingness to exert effort to help others. This discovery could inform new treatments for social interaction disorders and enhance understanding of how to motivate people to address global challenges.