All articles tagged with #visual branding
Zohran Mamdani's NYC mayoral campaign used vibrant, retro-inspired visuals influenced by Bollywood, bodegas, and New York City culture to stand out and connect with voters, drawing attention for its bold, community-oriented aesthetic and strategic branding choices.
Zohran Mamdani's NYC mayoral campaign used vibrant, culturally inspired visuals reminiscent of Bollywood posters and local bodegas, setting him apart in the race and drawing attention to his heritage and connection to the city's working-class fabric. His distinctive branding influenced even his opponent, Andrew Cuomo, and demonstrated how specific, meaningful visual design can create a memorable political brand, especially among Democratic voters and younger audiences.