Tag

Viral Craze

All articles tagged with #viral craze

business1 year ago

Trader Joe's $2.99 Tote Bags Resell for $500 Amid Social Media Craze

Trader Joe's canvas mini tote bags, originally priced at $2.99, are being resold online for up to $500 due to social media hype, prompting long lines and frenzied buying at stores. Trader Joe's has expressed disapproval of the reselling and plans to restock the bags in late summer. The bags, available in four colors, have sparked a viral craze, with some customers expressing embarrassment over the frenzy while others admit to joining in despite the high demand.

business2 years ago

"Stanley Cup Craze: Chaos, Scams, and Lessons Learned"

A TikTok video of Target shoppers racing to buy limited edition Valentine’s Day Stanley cups in minutes has gone viral, showcasing the frenzy surrounding the popular tumbler mugs. The video reflects the impact of social media marketing on driving extreme demand for the cups, leading to a tenfold spike in Stanley’s profits. The company's strategic marketing to women, limited edition releases, and influencer partnerships have contributed to the product's success, with the TikTok hashtag "#stanleycup" amassing 6.7 billion views. Experts attribute the craze to social contagion and the product's functional benefits, while Stanley's Global President acknowledges the tumbler's internet sensation status.