Tag

User Retention

All articles tagged with #user retention

technology2 years ago•1 min saved

"Meta's Ray-Ban Stories: A Smart Glasses Flop with 90% User Abandonment"

Over 90% of consumers have stopped using Meta's Ray-Ban Stories smart glasses, with only around 27,000 out of 300,000 units sold still being regularly used each month. Technical problems, including audio issues and poor battery life, have contributed to a disappointing user experience. Meta's Reality Labs division, which oversees the project, has already lost nearly $8 billion in the first half of 2023, and executives expect further losses in 2024. Despite this, Meta plans to release a second generation of the smart glasses next year.

via The Verge|

#meta #poor-sales #ray-ban-stories

social-media2 years ago•3 min saved

"Meta's Threads Fails to Compete with Elon Musk's Twitter: A Comparison"

Despite an initial surge in sign-ups, user retention on Meta's Threads app has plummeted, with daily active users down 70% and time spent on the app reduced to just 4 minutes. The app's algorithm-based timeline, lack of key features, and inability to compete with Twitter's functionality are cited as reasons for its failure. While Elon Musk's Twitter decisions have been criticized, Twitter still remains functional and online, making it difficult for Threads to become a meaningful alternative.

via Forbes|

#elon-musk #meta #social-media

social-media2 years ago•1 min saved

"Threads, Twitter's Rival, Sees Drastic Drop in Active Users Within a Week: Report"

Threads, the Twitter rival created by Meta, experienced a significant drop in daily active users, going from 49 million to 23.6 million in just one week after its successful launch. The report suggests that the app lacks compelling features and fails to provide a strong reason for users to switch from Twitter or adopt Threads as a new social media habit. Despite the decline, Meta CEO Mark Zuckerberg remains optimistic about the platform's future, emphasizing the need to improve basics and retention. Additionally, a similar report indicates that Twitter's user retention has also been declining.

via NDTV|

#mark-zuckerberg #meta #social-media