"Threads, Twitter's Rival, Sees Drastic Drop in Active Users Within a Week: Report"

Threads, the Twitter rival created by Meta, experienced a significant drop in daily active users, going from 49 million to 23.6 million in just one week after its successful launch. The report suggests that the app lacks compelling features and fails to provide a strong reason for users to switch from Twitter or adopt Threads as a new social media habit. Despite the decline, Meta CEO Mark Zuckerberg remains optimistic about the platform's future, emphasizing the need to improve basics and retention. Additionally, a similar report indicates that Twitter's user retention has also been declining.