Ford’s $30k EV Truck: A Skunkworks Bet on One Platform and Radical Design
Ford is pursuing a $30,000 electric pickup built on a Universal Electric Vehicle platform, using a 'bounty' system to align engineering toward higher range and lower battery costs, aided by unicast/gigacasting and an inexpensive LFP battery. The truck is expected to diverge from traditional styling, with a smaller bed and edgy aerodynamics, and the article questions how this strategy will look in practice and whether it can pay off.