"Stellantis Opts Out of Super Bowl Ads and Auto Shows, Signaling Industry Shift"
Stellantis, the parent company of Jeep, Chrysler, and Ram, has announced it will not advertise during the Super Bowl, citing the need to preserve business fundamentals amid a challenging U.S. automotive market. This decision follows a similar move by General Motors (GM) and comes after both companies were affected by a six-week UAW strike, which led to ratified contracts with significant wage increases and cost of living adjustments. The cost of a 30-second Super Bowl ad in 2023 was nearly $7 million, and GM reported a $1.1 billion loss due to the strike.
