McDonald's Navigates Two-Tier Economy with New Value Meal Strategies
McDonald's CEO Chris Kempczinski highlights the impact of a 'two-tier economy' on consumer behavior, with higher-income customers spending freely and lower-income consumers cutting back, prompting the company to reduce prices on value meals and consider supporting a higher minimum wage. The broader economic context shows a split in consumer spending patterns, with McDonald's adapting its strategy to maintain affordability while engaging in discussions about wage policies amid legislative efforts to raise the federal minimum wage.