All articles tagged with #tv viewing
YouTube has maintained its position as the top TV distributor in the US for six consecutive months, increasing its share to 13.4% in July, surpassing Disney and other media companies, with streaming now accounting for nearly half of all TV viewing.
For the first time since Nielsen began tracking TV use, over-the-air broadcast networks accounted for less than 20% of TV viewing in June, dropping to 18.5%, as streaming continues to dominate, especially among kids and teenagers, with Netflix leading the growth.
Linear TV viewing in the United States fell below 50% for the first time in Nielsen's tracking history, with broadcast networks accounting for 20% and cable networks for 29.6% of TV usage in July. Streaming reached an all-time high of 38.7% of TV usage, while the "other use" category, including video games and physical media playback, made up 11.6%. YouTube led as the top streamer with 9.2% of TV use, followed by Netflix at 8.5%. Acquired series like Suits on Netflix and Peacock contributed to the streaming surge in July.