"Legal Trouble: Gov. Kristi Noem's Texas Dentist Endorsement Sparks Lawsuit and Controversy"
South Dakota governor Kristi Noem is being sued by Travelers United for failing to disclose that her video promoting Smile Texas dental work was an advertisement. The lawsuit alleges that Noem acted in a "misleading and deceptive" manner by not disclosing the commercial nature of the video, which also promotes medical tourism. Noem, who is being considered as a potential vice presidential pick, is accused of acting as an influencer without proper disclosure, sparking a debate about the responsibilities of elected officials in online influencer marketing.