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Transaction Graph

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PayPal Unveils Transaction Graph Insights to Boost Commerce Advertising

Originally Published 6 days ago — by PayPal Newsroom

Featured image for PayPal Unveils Transaction Graph Insights to Boost Commerce Advertising
Source: PayPal Newsroom

PayPal has launched the Transaction Graph Insights & Measurement program, offering merchants a comprehensive view of actual purchase behavior across multiple platforms, enabling more accurate measurement of campaign effectiveness and consumer trends, and helping brands identify high-intent shoppers and drive better business outcomes.