Doritos Spain faced backlash and ended its partnership with trans influencer Samantha Hudson after controversial tweets from her past resurfaced, including jokes about sexual assault victims and a 12-year-old. The company condemned the comments and stopped all related campaign activity, sparking separate calls to boycott Doritos Spain. This incident follows similar controversies involving other brands collaborating with trans or non-binary influencers, leading to right-wing backlash and calls for boycotts.
Kid Rock announced in an interview with Tucker Carlson that he is no longer boycotting Bud Light, stating that the company has learned its lesson. Bud Light faced backlash earlier this year for partnering with trans influencer Dylan Mulvaney, leading to right-wing celebrities and politicians calling for a nationwide boycott. Rock believes that the punishment Anheuser-Busch received does not match the "crime" and hopes to see the company regain support. He attributes the campaign's success to Bud Light's partial move to New York City and their hiring of "Ivy League, progressive people."
Trans influencer Dylan Mulvaney has fled to Peru for solo travel and soul searching after feeling unsafe in the US. Mulvaney, who caused controversy by partnering with Bud Light earlier this year, has been filming herself frolicking with llamas and participating in shaman ceremonies. While she feels safe in Peru, Mulvaney expressed sadness at having to leave her country to feel secure. The popularity of Bud Light has plummeted since their partnership with Mulvaney, and she criticized the beer brand for not standing by her during the fallout.
Trans influencer Dylan Mulvaney has debuted her new platinum blonde hairdo on social media, seemingly taking the criticism of her Bud Light partnership in her stride. Mulvaney paired her new bleach blonde hair with a 90s-style black mini dress and red lipstick, with many fans noting her resemblance to pop icon Madonna. Despite the backlash, Mulvaney has continued to post on social media and recently teased a potential book in her "author era."
Bud Light's sales have been falling by as much as 20% week-on-week since its partnership with transgender influencer Dylan Mulvaney. Industry analysts warn that this could become the "new norm" for the beer brand unless something drastic changes. Sales have dropped by 23.6% compared to the previous year, and experts predict that negative volume trends will continue into the summer months. Bud Light's decline in sales seems to have settled in the -20% range, and without a clear plan to navigate the backlash and turn around the decline in sales, the brand is in serious trouble this year.
Sales of Bud Light have fallen 17% after conservatives on social media called for a boycott of the beer brand over a promotion with a trans influencer. However, research shows that social media-driven boycotts are often short-lived. Two Anheuser-Busch executives are on leave amid the firestorm. The company has not publicly said when they will return or whether their leave is paid.
Rep. Marjorie Taylor Greene responded to Sen. Lindsey Graham's criticism of her defense of an alleged Pentagon document leaker by posting a photoshopped image of Graham holding a Bud Light can with the image of a trans social media influencer. Graham had called Greene's tweet "one of the most irresponsible statements she could make." The original image showed Graham holding a glass of beer, and the doctored image was part of a backlash against Anheuser-Busch's partnership with the trans influencer.
Rep. Marjorie Taylor Greene responded to Sen. Lindsey Graham's criticism of her defense of the alleged Pentagon document leaker by posting a photoshopped image of Graham holding a Bud Light can with the image of a trans social media influencer. Graham had criticized Greene's tweet about Jake Teixeira, who has been arrested for his connection to the leak. The original image showed Graham holding a glass of beer. Anheuser-Busch's partnership with the trans influencer has faced backlash, and the company's CEO released a statement saying they never intended to divide people.
Trans influencer Dylan Mulvaney has posted a defiant song on social media after receiving backlash for her Nike bra deal, saying "it's hard to see the light now." Mulvaney, who could earn $150,000 per post, has kept a low profile until the post uploaded to TikTok and Instagram. The transgender influencer sang the famous No One Is Alone by Stephen Sondheim, from the movie Into The Woods. Mulvaney has received support from her followers and fans but prominent athletes and transwomen have lashed out.
Kid Rock released a music video where he shoots Bud Light beer cans after facing backlash for partnering with a trans influencer. The controversial move sparked criticism from fans and the LGBTQ+ community.
Dylan Mulvaney, a trans influencer with a hit TikTok series, Days of Girlhood, has earned hundreds of thousands of dollars and won allies in the White House and Hollywood. However, the rigors of social media stardom have taken a toll on her personal relationships, and she struggles to get a date and has yet to be kissed 'as a girl.' Mulvaney's authenticity is frequently questioned, and she is often described as more akin to a drag queen, a pantomime performer, or a grifter. Despite the criticisms, Mulvaney's hard work has paid off, and she has bought a home in Los Angeles, shot videos from a luxury resort in French Polynesia, and spent a week at the $800-per-night Plaza Hotel in New York City.