Doritos has ended its partnership with Samantha Hudson, a trans Spanish influencer, after old social media posts resurfaced in which she made disturbing comments. The 24-year-old influencer apologized for her past remarks, stating that they were made when she was a minor and in a different social media climate. PepsiCo, the owner of Doritos, stated that they strongly condemn any words or actions that promote violence or sexism, leading to the termination of their campaign with Hudson.
Doritos ended its collaboration with trans influencer Samantha Hudson after facing backlash for featuring her in an ad, with some critics citing controversial tweets from her past. The snack brand condemned any promotion of violence or sexism, and both the old tweets and Hudson's Instagram video for Doritos have been removed from the internet. Hudson had previously apologized for the posts, attributing them to "dark humor."
Doritos has ended its social media campaign with transgender influencer Samantha Hudson in Spain following a boycott threat over alleged offensive past comments. The right-leaning accounts on social media called for the boycott, citing Hudson's alleged past remarks. Doritos stated that it strongly condemns words or actions promoting violence or sexism and ended the campaign after becoming aware of Hudson's deleted tweets from 2015. This move comes after a similar controversy involving Anheuser-Busch's partnership with transgender TikTok influencer Dylan Mulvaney, which led to a sales plummet and backlash.
Doritos Spain faced backlash and ended its partnership with trans influencer Samantha Hudson after controversial tweets from her past resurfaced, including jokes about sexual assault victims and a 12-year-old. The company condemned the comments and stopped all related campaign activity, sparking separate calls to boycott Doritos Spain. This incident follows similar controversies involving other brands collaborating with trans or non-binary influencers, leading to right-wing backlash and calls for boycotts.
Doritos Spain terminated their relationship with transgender influencer Samantha Hudson after a controversial video featuring her was posted and then removed from Instagram. The company cited past controversial comments as the reason for the termination, including statements on capitalism, the family, and child sexual abuse. Hudson has apologized for past tweets, claiming they were meant as "dark humor." The incident follows a similar controversy involving Bud Light and a transgender influencer, which led to a costly boycott for the company.
Right-wing influencers are targeting Doritos for partnering with trans influencer Samantha Hudson in a Spanish campaign, sparking a boycott over her appearance in a branded video. The controversy stems from Hudson's past offensive social media comments, leading to her termination by Doritos Spain. Despite the company's statement that the decision was based on her history of inflammatory comments and not her gender identity, the right-wing campaign has focused on her gender presentation and past comments, echoing previous boycotts of brands collaborating with LGBTQ influencers.
