Tag

Trackingprotection

All articles tagged with #trackingprotection

technology2 years ago•1 min saved

"Google's Chrome Cookie Phase-Out: Advertisers and Users Navigate the New Normal"

Google has initiated the phase-out of third-party cookies in Chrome by disabling them for one percent of users as part of its Privacy Sandbox project. This change, which began on January 4, aims to enhance user privacy while still allowing targeted advertising. Users affected by this rollout will receive a notification and have the option to temporarily re-enable third-party cookies. The Privacy Sandbox will group users based on browsing activity for ad targeting, with all data processing done on-device. Google plans to disable third-party cookies for all Chrome users by mid-2024, amidst regulatory scrutiny over potential increased market dominance.

via Engadget|

##googlechrome #onlineprivacy

technology2 years ago•5 min saved

"Google's Cookie Phase-Out: Impact on Chrome Users and the Advertising Industry"

Google is phasing out third-party cookies, starting with restricting access for 1% of Chrome users as part of its Tracking Protection initiative. This change is part of a broader effort to enhance user privacy while still allowing for targeted advertising through Google's Privacy Sandbox project. Although this move is seen as a step towards better privacy practices, it still involves Google collecting and controlling access to user data, which raises concerns about trust and true privacy. The global rollout of these changes is expected by the second half of 2024, but users can manually block third-party cookies in Chrome settings.

via Lifehacker|

##chrome #cookies