"Google's Cookie Phase-Out: Impact on Chrome Users and the Advertising Industry"

Google is phasing out third-party cookies, starting with restricting access for 1% of Chrome users as part of its Tracking Protection initiative. This change is part of a broader effort to enhance user privacy while still allowing for targeted advertising through Google's Privacy Sandbox project. Although this move is seen as a step towards better privacy practices, it still involves Google collecting and controlling access to user data, which raises concerns about trust and true privacy. The global rollout of these changes is expected by the second half of 2024, but users can manually block third-party cookies in Chrome settings.