Inkle tests impulse-buy pricing with TR-49 at $7
Inkle’s Jon Ingold says TR-49 was priced at $7 to spur impulse purchases in a saturated, algorithm-driven market. The Jan. 21 launch became Inkle’s best in 14 years, selling about twice Expelled in the same window, though revenue is modest and ROI remains unclear. The pricing is part of a strategy to prompt immediate buys rather than wishlist/wait-for-sale behavior, aided by the studio’s low overhead and growing back catalog.
