All articles tagged with #toy craze
Pop Mart's Wang Ning, once worth $27 billion due to the Labubu plush toy craze, has seen $6 billion of his net worth evaporate as the toy's popularity wanes, stock plunges, and analysts downgrade the company's valuation amid signs of fad fatigue and reliance on a single product.
Labubu dolls, a collectible toy from China, are becoming a global sensation, driven by their 'cute horror' appeal, celebrity endorsements, and the thrill of blind box purchasing, with resale values soaring and impacting the toy market, especially among Millennials and Gen Z adults.
Labubu plushies have become a global phenomenon, significantly boosting Pop Mart's revenue to over $1.8 billion in 2024. These collectible toys, sold in blind boxes with rare 'secret' variants, can cost buyers thousands of dollars, fueling a vibrant resale market and online interest, despite limited availability.
NBCUniversal Syndication Studios' new documentary, "Billion Dollar Babies: The True Story of the Cabbage Patch Kids," uncovers the dark side behind the beloved '90s children's doll. The film explores the origins of the dolls, including the legal battles and the billion-dollar toy brand that sparked Black Friday shopping riots. Narrated by Neil Patrick Harris, the documentary features the first interview with Cabbage Patch Kids creator Xavier Roberts in over 20 years. Fans can also submit photos of themselves with their dolls for a chance to be included in the closing credits of the film.