
Starbucks' Investment in Baristas: Will It Pay Off?
Starbucks is investing heavily in hiring more baristas and improving customer service to restore its image as a welcoming 'third place' between home and work, despite concerns about increased costs and the impact on profitability. The company aims to enhance personal interactions and streamline orders using algorithms, while also adding full-time assistant managers. Wall Street remains cautious about the rising labor costs, but investor confidence is reflected in the recent share price increase.




