Alamo Drafthouse tests app-only ordering for screenings
Alamo Drafthouse will require patrons to place food and drink orders via the theater’s mobile app before and during screenings starting mid-February, replacing the paper order cards. The shift aims to boost efficiency and reduce mid-film disruptions, but it has sparked backlash from patrons who value the brand’s phone-free, immersive experience and some say they’ll switch theaters. The company says no layoffs will occur and base wages will stay the same, while critics worry about ordering hassles and accessibility for dietary needs.