"Heineken Introduces Nostalgic Boring Phone for Gen Z and Millennials"
Heineken and Bodega have unveiled The Boring Phone, a "dumb" phone designed to prevent young adults from excessive smartphone use, with a nostalgic design reminiscent of early 2000s technology. The phone, produced by HMD, lacks internet access and social media, aiming to encourage in-person social interactions. With a limited production of 5,000 units, the concept was informed by research on smartphone use among Gen Z and Millennials, revealing a desire to disconnect from technology in social settings.