Ad-Supported TVs: The Future of Free Television?
TeeVee, the company behind ad-supported streaming service Pluto TV, is reportedly building an ad-supported television set that will feature a second screen that displays advertisements. The TV set itself will feature an all-in-one combination of a “decently-sized” screen, a soundbar, and a second advert-dedicated screen that runs the full width of the TV and is about the height of a cell phone. TeeVee is apparently looking to integrate feeds from Bloomberg, CNN, and ESPN into that widget functionality. The TV will be launched as “Telly” and will be given away for free, with costs supported by advertising.
